At Altipal PGC, we don’t just move products—we move markets. Our agile distribution model ensures maximum product availability across all sales channels, powered by precise inventory management.
We strike the perfect balance between urban and rural markets, accelerating sales and brand loyalty while staying ahead of demand and trends to keep quality products within everyone’s reach.
BUSINESS
MODEL
Coverage
We reach
85%
of Colombian territory.
MECA Execution Model
Our sales force is equipped with smart tools for seamless execution before, during, and after the point of sale—turning every moment into an opportunity.
Client Segmentation
We tailor our commercial approach based on client type, purchase volume, location, and business needs—because one size never fits all.
Personalized Service
We deliver the right level of logistical and commercial service for each client profile—efficient, precise, and purposeful.
Service level
We define the optimal
logistics and commercial
service level for each
client category.
Brands
We work hand in hand with the most recognized brands in the market.
SurtiApp
We combine high-touch and high-tech with hybrid service through SurtiApp—where agility meets convenience.
OUR
EXECUTION
We bring our portfolio to life by partnering with innovative suppliers and delivering a curated selection of high-quality products.
Through strategic distribution, we ensure availability and satisfaction—fueling brand leadership at the point of sale and building consumer loyalty that lasts.
Every initiative from our manufacturers is executed with discipline, precision, and purpose—right where it matters most.
SERVICES
Self-Service Retail
We ensure efficient coverage and offer a wide portfolio of high-quality brands to meet the evolving needs of today’s consumers.
Wholesalers
We specialize in distributing high-volume products at competitive prices, delivering attractive margins and reliable service to wholesale partners.
Modern Trade Channel
We guarantee availability and distribution efficiency, while supporting promotional activities through technology and data-driven insights that boost performance.
Cutting-Edge Execution
At the point of sale, execution is everything. We bring brand strategies to life with visibility, precision, and impact—leveraging advanced tech tools to drive growth and long-term value for our clients.